
Mill District - Healdsburg
A Multi-Year Development Story
Mill District is a multi-phase residential and lifestyle development in downtown Healdsburg, California, transforming a historic industrial site into a community centered around housing, hospitality, and local culture.
Since 2017, Kim Carroll has partnered with Mill District to document and shape the visual identity of the project — spanning early site conditions, community engagement, development phases, and ongoing brand storytelling.
Over nearly a decade, the work has evolved alongside the project itself, supporting marketing, sales, and long-term positioning through a cohesive body of photography and film.
Scope of Work
- Multi-year visual documentation (2017–present)
- Brand and lifestyle photography
- Short-form and documentary film production
- Community and event storytelling
- Aerial, drone, and 360 capture for development and marketing
- Visual assets for campaigns, collateral, and digital platforms
- Long-term time-lapse and site documentation
Key Collaborations
- SingleThread Farm & Restaurant
- Olson Kundig Architects
- INGAMBA
- Axeon Cycling Team
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