Mill District - Healdsburg

Mill District - Healdsburg

A Multi-Year Development Story

Mill District is a multi-phase residential and lifestyle development in downtown Healdsburg, California, transforming a historic industrial site into a community centered around housing, hospitality, and local culture.

Since 2017, Kim Carroll has partnered with Mill District to document and shape the visual identity of the project — spanning early site conditions, community engagement, development phases, and ongoing brand storytelling.

Over nearly a decade, the work has evolved alongside the project itself, supporting marketing, sales, and long-term positioning through a cohesive body of photography and film.

Scope of Work

  • Multi-year visual documentation (2017–present)
  • Brand and lifestyle photography
  • Short-form and documentary film production
  • Community and event storytelling
  • Aerial, drone, and 360 capture for development and marketing
  • Visual assets for campaigns, collateral, and digital platforms
  • Long-term time-lapse and site documentation

Key Collaborations

  • SingleThread Farm & Restaurant
  • Olson Kundig Architects
  • INGAMBA
  • Axeon Cycling Team
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